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World obsessed with the global financial crisis, which many experts have called one of the most destructive economic events of the last century. Before our eyes, unfolding corporate tragedy collapse Earliest banks go bankrupt oligarchs are losing their jobs of tens of thousands of people. It seems that the current economic situation is not a short-term troubles, and new conditions of life for the next few years. One way or otherwise, "new life" is touched, or soon will affect each of us. Causes and consequences of the crisis, forecasts its development and survival of recipes devoted hundreds of published opinions and add information space.

This article – not just another one of them. This material we discover a series of publications that reflect the results of ongoing monitoring of changes in the consumer environment in the course of a panel of marketing study conducted by research agency Quans Research. In November 2008, a federal agency founded a panel of respondents, consisting of 3,600 residents of all Russian millionaire cities. These people have agreed on a monthly basis inform researchers about changing their financial situation, consumer habits and preferences, changes in other areas of your life. This information can help managers and entrepreneurs focus on important processes in the retail markets, will give a basis for predicting market trends. The media do not give to forget that during the last three months living in Russia, notably decreased. Unemployment is close to the socially critical limits, sharply increased the total arrears of wages, many companies refuse to bonuses and other fringe benefits.

Hello, dear readers! Surely you are not just met on the posters of your city different kinds of ads such as: 'catering, catering services, consulting, marketing, management' and the like … The entire list such services and do not count. However, if you are the owner of a large company, it is likely to have these names – just shaking the air. Let's look at all the same, what all these strange words. So nachem with the fact that such services are provided by the operating companies (also called control organization, or management company in English). All these firms are engaged in fact one of the most important cases – they help small businesses compensate for their lack of training, as well as to organize a competent corporate policy. Now let's see what kind of services provided to its customers operating companies: first, that various kinds of marketing research and advertising services. Secondly, it is possible financial aid and support.

Third, the consulting and auditing. What these concepts mean? This means that the management company as a more extensive review current deficiencies in the sales organization, management, and maintenance, as well as tell vozmozhdnye options reshscheniya this problem – change as chati presonala and more technological equipment. Finally, management companies allow you to giving only a small amount of money, watch how to grow your business is gaining momentum neshutochnye, service quality increases and costs involved come to naught. This is the main point for managing organizations from any country. Many consider hiring a management company and bringing it to their advantage a waste of time, but it is fundamentally wrong. Management companies allow a slight increase costs to achieve much greater efficiency. In Russia, the general managers of the company distributed some reason only in the hospitality industry in other areas, such an approach is less common, but sorry – the correct and moderate capacity utilization management companies can consistently good and increase revenue.

According to the article. 268 Tax Code, the sale of goods and (or) the property rights of a taxpayer is entitled to reduce income from these operations, the cost of goods sold and (or) property rights, defined in following order: – the implementation of property rights (shares) – the price of data acquisition of property rights (shares) and the amount of expenses associated with their purchase and sale. Example N 1. In the Company "Daisy" is one Founder – individual Ivanov ii, who made the full amount of authorized capital (10 000 rubles) at the time of registration of the firm. After a certain time, Ivanov ii decided to sell his stake in the company llc "Buttercup" at a price par. In this case, the tax base is zero. If in the process of financial and economic activities authorized capital of llc "Daisy" was magnified by the founder of up to 50 000 rubles, and the founder may confirm their costs (eg certificate from the bank on making money on the account), then in that case, the sale of his company for 50 000 rubles tax base will also be zero. If the sale does not share in the company, and shares of joint-stock company at a price of par, the tax base will also be zero. As a rule, cases of sale of a real operating business at the price of a nominal value of the share or shares in the share capital of the Company are rare, and the formation of the market value of the transaction depends on several factors, most important of which are indicators of forms 1 and 2 of the balance sheet.

Yesterday I was spectator of an intense debate among friends about the sponsorship in sport. The issue arose from recent events related to corruption in Marbella, on the one hand, and doping in cycling, on the other. Companies that sponsor sporting, social and cultural business events (fairs, festivals, cycling teams, etc.) extremely important in the territorial or social area where are located and which later involved in alleged scams, frauds and Bartffeld, splashing to agencies and promoting institutions of those events (organization committees, local councils, business organisations), where does that investigate public administrationpromoter of an event, the sponsor? Should the local Corporation of shift to track rumors about alleged irregularities technical, economic, financial and commercial of the sponsor? Or, on the contrary, take the money offered to him and look for another side? In any case, when that complaint already is not a rumor but a reality, no excuse. The promoter should act accordingly and not flee forward, assuming that it has no responsibility. Some of the authors I’ve read about the referent, defined sponsorship exploring the concepts of guarantor, sponsor, patron and sponsor.

In this way lead to the definition of sponsorship, in broad sense, of Quim Roca Ferrer, partner of The Blueroom Project, as communication through sponsorship. But none digs on the social reliability of the sponsor, probably because pose it. Without going into the defence of the positions with base, arising in the debate on ideas such as patron, sponsor, sponsorship, publicity spectacle, etc, another thesis of sponsorship with which I can identify, is Henrik depart, that defines him as a means of communication that allows you to associate and promote a brand or a determined through an attractive event and a public corporation specific objective. In the Decade of the nineties I attended a conference about sponsoring, taught, among others, by, at the time, responsible for advertising of Larios, S.A. (don’t remember his name).

He said that advertising in the sponsoring appears integrated within the own show less aggressive, less interested than the conventional way. It is not what is observed lately, either at a few summer games or at a film festival (for example). And the responsibility for possible damage to the image and credibility of the institutions is already of which promotes for not putting earth’s through quickly, for sake of the event and the society.

The amount of tax claims rise, exceeding one billion dollars mark already! For example, TNK-BP was billed tax claims worth more than $ 1 billion is obvious that the tightening of procedures for audits of large holdings will continue. The highest tax risks threaten businesses of banking, construction, oil and gas sectors. Now, for example, checks are carried out in relation to companies, Rosneft, Slavneft, Sibneft and Tatneft. Analysts predict that it may turn out additional charging oil companies taxes in excess of $ 6 billion, and it's only for one year. It is expected that the total tax claims for recent years, Russian oil companies could exceed $ 20 billion for entry into force of new amendments to the Tax Code, further increase the likelihood and magnitude of financial risks of large businesses. Problem solving and new opportunities for solution, as often happens, we should look at the roots of the problem.

Future tax audits will be deeper and longer in time, but in a place so their treatment will become more understandable and therefore, predictable. Companies that have started checking their financial statements before tax authorities will be able to save significant sums for the payment of tax claims in the future. Relevant to the work on training company to a tax audit from the stage of meeting the inspector until the completion of testing. The use of "gray" schemes of taxation will lose its relevance due to frequent changes in law and interpretations of laws, as well as the development of the institution of bad faith. " Future today the development and implementation of mechanisms for effective planning of tax payments.

Effective planning system not only allows for 100% to prepare for tax audits, but gives the owner of a number Advantages: Creating a positive psychological climate in the company certainly will affect productivity. This happens due to the cessation of perception of tax audits as a stress factor. Restructuring of financial flows and, consequently, reducing the tax burden and suppression capabilities for financial and Property abuse by employees Knowing the extent and precise timing of tax payments. Improving the financial stability of the company as a whole due to the sudden cessation of payments; Strengthening the controllability company through optimization of business processes; Reduce costs by using an integrated simultaneous solution of several problems. Thus, we can not only effectively prepare for the increased tax legislation, but also to solve the complex problems of optimization of business processes. The result of this systematic approach will be to increase business efficiency and, consequently, increase its value, reduce costs and security, preservation of capital and property. It is also important psychological advantage, which will appear as a result of readiness for the visit of the tax. Waiting for a tax audit will cease to be stressful factor, both for employees and for its owners.

– No, – said my interlocutor. – I do not agree on such a small profit. At the top manager ringing cell phone. He answers the call. – No, we do not agree to the proposed amount. What! Well then, we especially do not agree! – What is it? – Asks the owner.

– Basil says that if we agree to sell him the site he was not willing to pay the agreed amount yesterday. He will pay 5% less. – Well, he went to the forest – says the owner. – Insolent altogether. I looked at his companion closely. Then summed.

– Perhaps, until you decide what you want really nothing I can not help you. – I need to sell the land at a profit 100%, well, at least case 90%. I need people willing to pay the money. – It is not possible – I say. – The price of land in the coming year will fall. And if you do not want to wait for the next wave of growth in the land market, it is necessary to sell at that price, which gives it a now. – I do not understand how anyone at all agrees to pay for such advice, – said my interlocutor. *** Here is the same analogy with the leader of an ancient tribe of our ancestors. It so happened that fishery, which anciently specialized tribe, became widely known to neighboring tribes. And for the fish, which the tribe and sold vyalilo neighbors now can barter for beaver pelts are much smaller and antlers than ever before. Tribal leader calls for sage itself, and requires to make the price of fish in the sea otter skins per antlers and was the same as a few years ago. On that sage reasonably argues that with each passing day the fish will be assessed by all the neighboring tribes cheaper, and that we should now sell at that price, some are willing to pay, and then seriously think about changing the specialization of our tribe.

In runet, for example, DatingChating.ru, Mamba.ru or LovePlanet.ru. A visitor, getting to your site will get access to a real dating site. Outwardly, it looks as though you are the owner hyped deytingovogo portal with millions of visitors, but in fact the visitor gets through you only have access to a database large site online znakomstv.Svoi money you receive as a percentage of user cost for various services. And some people spend their money in the thousands. Dollars, of course. Major players in this market promise you up to 3600 dollars a month if you own the site, which is visited daily for 10 thousands of users. And that's not counting revenue from advertising sales.

True, where to get these users, you must know yourself. Small income compared with the previous, but honest. Necessary skills: a) have already completed website on virtually any subject, and b) the ability to attract visitors to it. The fifth way is probably one of the most original. If you can learn on the Internet, you can organize your school young fighter deytinga.

Site Datingschool.ru takes $ 50 for something that will teach you effectively get acquainted on the Internet. Price promise to increase to $ 100. If the 15 million viewers online dating sites at least a couple thousand people will take advantage of this service, the site owners 'cut down' hundreds of thousands of U.S. banknotes. Necessary skills: a) the ability to learn on the Internet, b) the ability to sell this unusual service. Six ways generally speaking does not belong to you, and to cellular companies. Most paid services on dating sites via sms. And half the amount that you send for the service, to impose its tentacles cellular providers. According to expert estimates, industry revenues Online Dating in runet in 2006 amounted to approximately $ 25 million. About half of this sum had settled in the pockets of cellular companies. If you think about how to make affordable and accessible to every small payments, you can 'Bite' a good part of those millions of its own. Necessary skills: a) be the owner of a cellular company, b) or figure out how easy and cheap to make payments not through wireless communication. Itself a niche Internet deytinga very densely occupied by the existing giants and niche players. Nevertheless, opportunities to earn deytinge still remain and, apparently, in the future there will be no less. Be bold. We hope that all of the ways earning you choose only honest

Hypochondriacs clearly know what those are, and with obvious pleasure to respond to proposals, accented by a nice attitude to their health. Extremals are usually proud of belonging to this caste, and the more the manufacturer emphasizes the orientation of its product in this segment, the closer it relationship with the "risk" audiences. At the same time, the deliberate positioning of this product segment, is inherently inconsistent with the spirit of an extreme, is absolutely meaningless. Under the slogan of the extreme limit advertising "Do not tomozi – snikersni" only teens stuffed cones in their games. Speaking bluntly, serious extremals do not eat chocolates.

"Aesthetes and pragmatists" "aesthetes" differ from "pragmatists" expressed contemplative relish. Between content and form aesthetes choose the form, getting satisfaction from the beautiful and exquisite appearance of the object, its elegant design, perfect form, harmony of color solutions. Aesthetes are able to see and understand the beauty, ready to significantly overpay for power products meet their aesthetic ideas. Operational capital items is for aesthetes not least important, but they actively avoid buying ugly looking things. It does not matter whether it is a corkscrew bottle or a car: the aesthetes pursue compliance purchases his own views on the beautiful, even in small things.

On preferences aesthetes built entire industries, for many industries subtle consumer attitudes to beauty is the main driving force. At makrosegmente aesthetes based in large part fashion-industry market jewelry cars, art and other areas of the modern retail business. Beauty that can be sold, is one of the main tools add virtual value.

Royal endorsement of many contributed to the popularity of pizza. At the end of the XIX century ate pizza in Naples at breakfast, lunch and dinner. Among the most popular dishes was a pizza with mushrooms and anchovies. Gradually pizzaiolo invented new and New "toppings" for their pizzas. Soon appear and the first pizzeria, where people can eat pizza, drink and socialize with friends.

… Pizza delivery here>> But the path to worldwide popularity of pizza passed through the New World, where once they brought tomatoes to Europe. In America pizza gets together with many Italian immigrants late XIX century. Her start selling on the streets – the first American "city pizza was Chicago, where it can be be purchased for two cents a piece. They say that the first U.S.

pizzeria opened in 1905 by Gennaro Lombardi in New York. In America, Lombardi called the "Patriarch of pizza and pizza it still works. In the 1940's invented so-called "American pizza" – with vysokimim edges and lots of stuffing. The popularity of pizza increases after the Second World War, when returning American soldiers stationed in Italy. They could not forget the taste pizza – at home or in the U.S., thanks to them, this dish is more popular. More for the popularity of pizza first in the U.S. – and later around the world – made pop stars of Italian descent – Jerry Colonna, Frank Sinatra and others. Followed by Dean Martin, all of America was eat pizza and sing the words of his songs: "When the moon is shining you straight in the eye like a big pizza …. We can make the order a pizza so the pizza is the star of the world cooking. And though in achieving this popularity has played a huge role America, Italy is still recognized as "homeland" of pizza, and that there are going real connoisseurs, to taste authentic Italian masterpieces.

"So says George Soros. Opinion expressed in an interview Die Welt. / /. Each government's forces to begin play in the crisis, which involves a systematic built a program of action, coordinating the work and complete understanding of the meaning of each action at all levels of government throughout the crisis process. We understand that the condition of coherent meaningful activity is the most difficult to achieve. We would say "unattainable in general", if not owned social technology that allows you to significantly increase the effectiveness of collective action and command work for a few days. The main difficulty is to convince the public managers of the need for this social technology – this task is almost unsolvable.

Rather, they will bring to State bankruptcy and turn it into a colony, than will use non-standard (they think) methodological approach. GAME OF THE CRISIS It is clear that if public managers are not offered in any way a meaningful program action, the issues become crisis issues of individuals and individual firm.Bezuslovno the crisis – a process that can (and should!) control. So now people can be clearly divided into three categories: those who Crisis, those who played during the crisis and those who manage KRIZISOM.Te who plays in a crisis, gets little money for large real assets. Opportunity to play in the crisis and have everyone win. Idea Management a single firm during the crisis, in essence, no different from the idea of managing the entire global economy or the economies of individual states.