Jul 10 2011

National Certification Center

Posted by domain admin in News

In developing the series logo Groups InformZaschita we looked at two groups of ideas. The first group of ideas conventionally called the "iron security perimeter" with all the hard and heavy "graphic design to visualize the idea: cubic and square-dense forms, keys, shields and guard towers. This schedule has a right to exist, but the rigid forms reflect more physical security than the protection of such a flexible and constantly changing substance as "information". And finally, a tough and "hard" timetable associated with the company's slowness and lack of quick adjustment to constantly changing threats and, consequently, changing customer inquiries. The second group of ideas was based on another key principle: "a flexible, comprehensive and multi-layered defense." As a result, for a new corporate identity was chosen idea of flexible association of elements representing a multi-layer protection. Came the base band logo InformZaschita. Based on it were designed logos of the Group.

Graphic element in SafeLine – a stylized letter S, y Trustverse – a symbol of the victory of the letter V, y National Certification Center logo resembles the gates of his uniform, a sign of "security code" represents the chain links, where each component – a unique element, which is an integral part in solving the complex problem, the InformZaschita – integrator logo symbolizes the space with four degrees of protection, the logo of the Centre – is a stylized book. Imposition of several colors in the logo – a conscious graphic reception, which aims to strengthen the sense of the idea of "flexibility and multi-layer" and allow companies to use, without prejudice to the recognition of corporate identity color gamut. To develop a new serial logo and corporate identity design studio designers have worked Front: design. The agency could implement a complex design task, and it developed a modern and stylish graphic "designer" who, allows each of the Group, using a set of discrete graphics, color and font elements, to demonstrate their identity within a single corporate identity of the holding. Work on the project lasted four months. More long time required for it to implement a system of corporate identity, allowing the Group companies cover a wide range of media: Internet, business documents, presentation products, interior design, items of clothing, souvenirs, etc.

Jul 08 2011

Internet

Posted by domain admin in News

What I actually received it? In an e-mail files were Word, rather curtailed (as in many Chinese firms) specification and photos. All the photographs were products that "I have somewhere seen." However, it is not surprising – the Chinese often copy each other's products was surprising was something else: factory (albeit with percentage of consulting firms) product prices, as a rule, did not differ from my search results on the Internet, and in some cases exceeded it. Of course, the first request for money from the Chinese are always inflated, but even subsequent negotiations (they held consulting company) have not led to significant results. Accordingly, after several attempts (by different product categories) will cease cooperation, because our further joint work was a waste of time and for me, and for a consulting company, however, the main conclusions were very helpful. Benefits of working with consulting companies: They are located in China, and may find those who are not on the Internet After the preliminary preparation work fairly quickly, the money for the search does not take (at least in my case) Cons: required prior preparation: it is necessary to explain the characteristics of product manager, he will explain to the Chinese. Any link in the chain can understand you correctly real price for the products you hardly know – the consulting company will take a percentage of the order value Do not always possible communicate with by the Chinese themselves, see their website and make sure they are real producers most important thing: the price you're unlikely to win another important point.

Yes, consulting companies will find those who are not online, but need Whether you are the producers? Much more interesting to work with serious companies who are focused on the world market. Especially, with the help of the site can understand much about the Chinese firm. In different industries and working with different consulting companies, details may differ, but the basic principles I have outlined. In which case, contact the consulting company? Much more interesting to cooperate with them if the range of services includes inspection of goods in China during the loading and, possibly, the delivery and paperwork at customs. In any case, search for the manufacturer and the initial request for prices to start your own.