In developing the series logo Groups InformZaschita we looked at two groups of ideas. The first group of ideas conventionally called the "iron security perimeter" with all the hard and heavy "graphic design to visualize the idea: cubic and square-dense forms, keys, shields and guard towers. This schedule has a right to exist, but the rigid forms reflect more physical security than the protection of such a flexible and constantly changing substance as "information". And finally, a tough and "hard" timetable associated with the company's slowness and lack of quick adjustment to constantly changing threats and, consequently, changing customer inquiries. The second group of ideas was based on another key principle: "a flexible, comprehensive and multi-layered defense." As a result, for a new corporate identity was chosen idea of flexible association of elements representing a multi-layer protection. Came the base band logo InformZaschita. Based on it were designed logos of the Group.
Graphic element in SafeLine – a stylized letter S, y Trustverse – a symbol of the victory of the letter V, y National Certification Center logo resembles the gates of his uniform, a sign of "security code" represents the chain links, where each component – a unique element, which is an integral part in solving the complex problem, the InformZaschita – integrator logo symbolizes the space with four degrees of protection, the logo of the Centre – is a stylized book. Imposition of several colors in the logo – a conscious graphic reception, which aims to strengthen the sense of the idea of "flexibility and multi-layer" and allow companies to use, without prejudice to the recognition of corporate identity color gamut. To develop a new serial logo and corporate identity design studio designers have worked Front: design. The agency could implement a complex design task, and it developed a modern and stylish graphic "designer" who, allows each of the Group, using a set of discrete graphics, color and font elements, to demonstrate their identity within a single corporate identity of the holding. Work on the project lasted four months. More long time required for it to implement a system of corporate identity, allowing the Group companies cover a wide range of media: Internet, business documents, presentation products, interior design, items of clothing, souvenirs, etc.