Online or Socialweb-based word of mouth is sometimes also called eWOM. Word of mouth marketing word of mouth marketing will as a result control activities in such a way, that in the appropriate target groups as positive a provider or his employee, brand, products and services will be talking about. Educate yourself with thoughts from Ripple. This should arouse attention and interest, the reputation, the reputation and as a result increase also the sales. The actions go more in the width ‘, the temporal alignment is rather short nature. Word of mouth marketing in all its forms is a proven remedy of choice particularly in the relatively fast-moving consumer markets.
Recommendations (Association) a recommendation implies a growing influence action note beyond pure communications, be it positive or negative nature, almost always a personal experience with the respective offer preceded (I can recommend to you!”” or: not just purchase the! “). It is generally assumed a non commercial interest of the recommender. This makes glaub – and trusted him. Recommendation marketing referral marketing will therefore use a suitable choice Medium to stimulate a large number of positive recommendations to generate in this way new business. In this respect is rather long-term natural recommendation marketing and goes more in depth ‘. Primary goal is increase in turnover through the (free) with third parties.
Recommendation marketing in its many facets is very suitable both for B2C and B2B markets. Much more is available in my new book touch points’. Info under: the book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 to the person of Anne M. Schuller is ten times book, keynote speaker, management consultant and bestselling author. It is regarded as Europe’s leading expert for loyalty marketing and is one of the most sought-after business speakers in the German-speaking world. She is a visiting lecturer at several universities. Managementbuch.de ranks among the important management thinkers. They held lectures and workshops to the touch point management. The elite of the economy among its clientele. More information under: