Customer loyalty through the use of promotional items for the Christmas season. All years are marketing decision makers face the task of finding the right Christmas give-away for your customers or target group. Advertising expert Lars Wagner from the online-shop jopremo are helpful tips to the planning and selection of promotional items. Georgsmarienhutte, 19.09.2012. The use of advertising media is proven, evidenced the representative study of promotional monitor 2012, by the Advernomics GmbH in Cologne, Germany on behalf of the GWW * has been carried out.
44 Percent of decision-makers in German companies confirmed a very good suitability of promotional items to the brand communication. As a tool for customer loyalty and achieve relevant audiences, advertising see 42 percent of those responsible in medium-sized companies. Thus the Christmas celebration in the business environment is one of the most important events to the relations. Lars Wagner, Managing Director of jopremo GmbH, advises: From our experience an early planning of the use of season articles is recommended. Who forward-looking plans, can still scoop full assortments.” Back closer to the holidays, the selection is usually heavily restricted, said the expert. “Just individual ideas for freebies and their production need some preparation, but enjoy according to the advertising specialist in the receivers of particular popularity: my personal favorite this year is a Christmas ball printed according to customer requirements.” Wagner sees a trend in other brand articles: we observe that brand-name products are very successful especially at Christmas time and specifically requested by companies in us. “But the classics as Nutcracker and smiling Santas make the customers still great pleasure.” The online-shop of advertising specialist is just chock filled with Christmas season articles, Lars Wagner and his team advise also personally, to find the perfect gift for your customers and their target group.