Topic: Location-based mobile networking goods ten years after the advent of the World Wide Web is the mobile Web now immediately before his breakthrough. But: The mobile Internet is not Internet for mobile devices, but for mobile people. Successful services take into account the travelling situation”of the consumer. A free white paper of the mySonar GbR introduces the topic of location based mobile networking and describes how to build of a location-based mobile community. Nettetal, December 10, 2008 transparent tariffs and a good UMTS coverage have already the barriers to the use of the mobile Internet reduced. It was 2007 8.7 million mobile Web users, nearly 10.5 million Germans in August 2008 went mobile online. Studies assume that the number doubled by 2012.
The benefit is crucial for the final breakthrough of mobile Internet. The majority of consumers still wonders why they should go with the mobile in the mobile Internet and not as usual with the PC? Made for mobile to mobile Internet services are accepted, their added value must be clear. Only if a service knows the location of the consumer knows where he comes from and where he wants and this taken into consideration, whether it’s just raining or the Sun appears and what happens around him, he can offer real added value. A dichotomy, because he must at the same time the user protect privacy. What is happening in my area? Most people resolve this issue in the future by mobile phone: run location based mobile networking. Location-based services via White Labeling enters the white paper on the barriers to the use of the mobile Internet and explains the success factors for mobile service providers. Over 50 pages, the paper describes how quickly a company with own mobile offering on the open platform mySonar can rise in the mobile business…/LocationBasedMobileNetworking.pdf mySonar GbR Frank Huebschke