Outdoor listed 2012 trading an increase of about 20 outdoor shoes are on the rise the industry around the outdoor area correctly rose with above-average sales figures for the shoes and clothing. The reason could be that explained that more and more people bring the outdoor products with lifestyle related. Functional clothing and technical sports shoes are used very often not only in the mountains for hiking or trekking. Look at the people in their spare time and everyday life, shopping, on the road or pedestrian zone here, the puzzle solution is quickly discovered. Boots by Salomon, keen, Aku, or also Salewa deuter backpacks, jackets and fleeces, multifunctional and capable of everyday life used. The manufacturers have reacted and adapted a number of its products to the new clientele. There are rails of new leisure and lifestyle.
Fashionably styled, elegant and sporty. In addition, some shoes have been modified slightly. Were so for example trekking shoes while trail running Shoes soles slightly altered that it the everyday strain on asphalt can withstand better. Of course that should not go in a development, that the shoes as everyday treads are better to use than for actually planned outdoor market. All brand-name manufacturers develop new and innovative things every year for the outdoor retailers, this will remain so in the future. The buyers has expanded here but in any case with a new layer of customer. The tendency for the 2013 season is very positive and can eagerly look on the further development in the outdoor market. Joachim Lorenz