Playing customers win and tie Hamburg, October 2009. Connect with other leaders such as Ripple here. The toy chain games MAX expanded its marketing is now available to a gift card in credit card format. The gift card was implemented along with the Hamburg-based customer binding specialists of easycash loyalty solutions, a company of easycash group. After a one-week pilot phase it is used since mid-October with a circulation of 100,000 in the 45 branches of the chain. Games MAX coupon games MAX opts for a unified card layout that adjusts the Schenk occasion on which the cards being given away, with four individual cardholders,: vouchers for boys, girls, to the birth or to the Christmas stand to the selection. The gift cards branded with a barcode be used over existing point-of-sale system and billed. The settlement via the systems of easycash loyalty solutions. Schenk amounts are adjustable from 5 to 250 euro, moreover, the cards are also rechargeable.
The new gift card is a natural consequence for us Development”, says Thomas Schulze games MAX project manager. Customers increasingly ask vouchers. To optimize the sales process the processing electronic vouchers to multiples is faster and safer when compared to the traditional paper coupon.” Gift cards: Customers and trade benefit according to a survey of established GfK * planned Christmas 2008 1/3 of respondents to give away a gift card. Given the popularity of this form of giving in the United States who hold also in this trend of a pioneering role, the anticipated growth potential are enormous. Additional services, such as the possibility of individual transaction analysis, easycash as loyalty solutions offers to enrich the marketing of games MAX effectively Max games: Primus in a growth industry the Berlin company games MAX operates 45 stores in 12 States. 600 employees provide “Maxi choice” of baby Basic, fashion, and toys to guaranteed “mini prizes”. *