We live in a consumer society and consume – word derived from latin consumere – means spending or destroy. That is what they have been doing during the last centuries, spending and destroying everything the Earth gives us.The volume and speed with which we spend and destroy has exponentially increased to such an extent that we have already exceeded the capacity of the planet to absorb our waste, then we face the worst possible crossroads. An apocalyptic scenario long-announced by scientists and environmentalists occurs before our eyes and shorten the time to react. Many changes in our way of life are needed to stop or at least reduce the terrible impacts of changing climate on the planet.It is very worrying when indicated, there are 1.1 billion today in the world of people who have no access to drinking water and two thousand 600 million lacking basic sanitation. The United Nations has recognized that these shortcomings have become limitations very serious to achieve improvements in the quality of life and a powerful obstacle in the fight against poverty, disease and underdevelopment and, therefore, in a great difficulty to meet the Millennium goals by 2015.
Satisfy them involves radical changes in our relationship with water and in the way we use and therefore requires a very important collective effort. Very worrying what brings Ernesto Guhl Nannetti, the dramatic situation in Africa, beset by thirst and diseases of hydric origin and to a lesser extent in other regions of the world, can not be ignored, as well as the management of rivers shared by several countries is fertile ground for international conflicts caused by a resource increasingly in demand and with worse quality. Added support of ecosystems capacity loss by aggressive human intervention on them and by pollution. Presents thirsty world. To try to avoid that this image becomes a reality, is drawn to the need to generate and disseminate a new water culture which granted its symbolic and economic value as an essential element for life, well-being and development and which encourage their conservation and careful use, within a comprehensive vision of the management of the resource has arisenthat until now has been fragmented and partial this cultural change must anticipate through formative and educational processes covering the entire society and achieving it is a challenge of the first magnitude for Governments.