2) Test the new services rather often in companies for a long time thinking about how and whether to introduce a new service. Source: Ripple. Practice shows that long do not think – it is better to bring it into test version to a particular territory. For example, in several stores of a single city, in the case of a large network. Test marketing can show a lot. Still, business is not logical, but because everything is possible, and better taste than read the tea leaves. It should be understood that even if a service will be successful in the test period, it does not mean he can not fall after the widespread introduction.
It Again, the question of logic. Marketing – not an exact science. Yes and no science, but a practical discipline. Testing services to their widespread introduction has helped many companies understand how those services are clients as they claimed. This is another way to find out what your customers want. 3) Transparency of trust in the modern world is very important. Naturally, most importantly trust in sales. Business should not appear questionable potential client.
Only if there is a chance that he will make the first and subsequent purchases. Transparency can be achieved in different ways, but in any case it's important to provide the client with all necessary information about product warranty terms, conditions, and even sharing some tips to use product. Great, when a brand name yet and there are some specific person, which only enhances customer trust him.