With the Opening the seventh branch has reached its objectives in terms of warehouse infrastructure, coverage of urban areas and presence in the public perception of the company. “Gerhardus continues: it is now to establish ourselves as a fixed part of Berlin city life.” There is a lack of space in Berlin? Unthinkable years ago! In the German capital, the urban development of the last years is to see clearly. High immigration rates, frequent changes of residence, increasing short-term stays of elsewhere, especially of the younger population and rising rents have increased dramatically the need for external storage areas. What was still hard to imagine in the Berlin of the nineties, is now a reality: especially in the districts Mitte, Prenzlauer Berg and Friedrichshain-Kreuzberg is just the living room. The many large apartments usually only have a cellar compartment for use as WG about this is often not long enough for the tenants.
MyPlace self responds with his space so how tailored to the increased and flexible claims that make modern town on their living environment. Storage area in the vicinity of the new Berlin Hauptbahnhof the new MyPlace House in the Ellen-Epstein-Strasse 2 is centrally located in the vicinity of the new Berlin Hauptbahnhof. With the 6-million investment in the site in Berlin-Mitte, the company adds the final mosaic in the image of a contemporary cover of a city with storage space. Storage areas are gaining in the future even further for private or commercial use in Berlin. MyPlace self is well prepared. MyPlace SelfStorage MyPlace SelfStorage was founded in Austria in 1999 and closed a gap in the market with the rental of clean, dry and secure storage compartments in individually-selectable sizes between 1 and 50 m. The company that opened the first branch in Vienna-Strebersdorf over 12 years ago, operates today already 33 branches in Germany 23, Austria 8, Switzerland 2 with a total of 270,000 m m total area and over 34,000 storage compartments.
Gerhardus describes a strategic mix of intense market research, exact location and clear coordination of the respective offers to the wishes of the customer as a recipe for success. “Also the targeted strategy of a regional penetration makes itself”, i.e. a few urban regions/cities in the German-speaking world to concentrate on, there quickly to build an extensive location network, paid: marketing in a city is for 5-7 sites just much cheaper, more effective as for only 1 site in addition to the obvious synergy in terms of management and management “so Gerhardus to do so.