In the history of the hotel industry, none of the marketing strategies proved so remarkable and globally accepted as the strategies on the Internet. At this time, it is certain to ensure that the Act of booking a hotel associated, intrinsically, search hotels, comparison and online booking procedure. It is great and admirable change of perspective that suffered the tourism marketing thanks to a tool that shortens distances, dispel the doubts and, above all things, advises. Fortunately, so favourable changes that public opinion remains about the digital search, information services and hotel reservations, is due to 2 major strengths: reliability professional commitment no doubt that this great network of information and contact has required major efforts in terms of digital security to offer online payments with support services andMoreover, the genesis of new professions that blend the science of communication, marketing and the possibilities of dissemination of Internet. A thrust of such relevance has resulted in a transformation of the roles of the travel agencies. If you would like to know more about Oracle, then click here.
Booking hotels through search engines, replaced to some extent to the Agency, while pressing it to cover new services linked to tourism. But interactivity that offers a search engine of hotels is usually so attractive for the traveling salesman who is has been a preliminary routine. He even relate that the digital approach to tourism marketing has ended to promote the election of new destinations. This comes on the heels of the great information can be found in a blog of hotels both a search and comparison system. The most interesting of the ingenuity of the digital marketing is the feed back. Utilization of resources of search and comparison of hotel services translates into long-term: increased tourist volume greater diversity of destinations increased loyalty in the relationship client-company largest tourist market increase customer satisfaction occurs due to increased customer satisfaction and the competitiveness.
Incidentally, and not coincidentally, the second most chosen destination is Spain which has knocked down the barrier of mistrust in public opinion about the use of hotel services in Internet payment systems. On the other hand, a search engine of Hotels offers the tourist a detail extra: the possibility to explore new destinations and operate like auto Manager your own travel. This installment of autonomy puts at a disadvantage to the traditional services that increasingly, accept the success that has had this great idea. This is perhaps the reason that prevents a further tourist development in places of Latin America: be a step backwards in tourist marketing. A user who you want to be aware of the amount of hotels in Spain, or more specifically, the amount of Barcelona hotels, which are fully synchronized with hotels and suppliers, search engines will see that the number of similar ventures in Latin America is strikingly less. Search for hotels by country shed a remarkable majority for us.USA, France and Spain. It is time to accept the success of digital marketing in the area of tourism: the supremacy of the information and interactivity have proven to be the strategy of acquisition, care and maintenance of the customer relationship.