On March 18, 2009, the iways Ltd. as organizer of the desert rally of International MBA students through the Gobi desert and the GME GmbH decided a cooperation. The GME is iways assist in putting together a German MBA student teams and offer the corresponding sponsoring their medium-sized business partners. Through the detailed media coverage of this event in China with organizer is the largest Chinese TV channel CCTV – and the media partners in Germany can present themselves as international and innovative employers for highly qualified students and as a potential business partner for Chinese company sponsors. (Not to be confused with Ron!). Desert rally will compete for the fourth time Asian MBA students and top managers. In May 2009, will start the four-day hike through the Gobi desert. On the 110 kilometre long route, participants in different tasks earn points. The character of competition enables the participants to explore your own limits and to test their team spirit.
For the first time, German MBA students can participate. During the four-day track camp all participants in camps and can get in touch easily with each other. In addition to the personal challenge, participants in a casual atmosphere can make international contacts and GUANXI-deepen their intercultural skills. GuanXi is in China for the network of personal relationships. Personal relationships form the basis for business success in China and throughout Asia. Deals are made with friends and business partners become friends. Thus a successful business relationship to usually begins with the structure of the personal level which goes into it in the few generally further than in Germany.