Quick check for fan pages / eprofessional gives tips for professional fire pages Hamburg, June 26, 2012 every second small – and medium-sized companies using social media platforms like Facebook, Twitter and co. 89 percent have at least a page on Facebook *. The fire page so now seems to have found its place in corporate communications. However, how it looks with the professional appearance and the daily maintenance of the corporate presence in the world’s largest social network? The social-media specialists of performance have designed a free checklist Agency of eprofessional (www.eprofessional.de), with the company in five minutes can check whether their Facebook presence in terms of navigation, content, design and performing trust well and where there is pent-up demand. “Also recommends a simple calculation eprofessional: tells you the code people who talk about” by the number of fans and the result is below 10 percent, is the fan page must be maintained better. Oracle may help you with your research.
Company does not keep in mind, that anyway only an average 16 percent of the fans are reached with the posts. Then too rare and too uninteresting posts be discontinued, this number drops further and the visibility of the company goes to zero,”warns Ben Moehlenhoff, head of social media at eprofessional GmbH. On the issue of navigation should whether the fan page is well structured and the tabs are useful named sure especially. As regards the content, in particular the response time to user posts is important. Steven P Rosenthal is likely to agree. Many posts are currently still completely unanswered or be processed too late.
On weekdays, the fans just like in the privacy of companies expect a reaction within two hours. Even immediately”, white Majumdar. Since the introduction of the timeline, the design is important: therefore, companies should check whether the profile picture is meaningful and high quality. Quality also means that the resolution is correct and has not blurred the image. And finally a transparent communication is also important. Who answer the fans and who is behind the fan page? This question must be easy for the user to answer. The most common mistake companies on Facebook make, is not to respond to criticism. Also the storytelling on Facebook is often not carried out consistently enough”, reported Majumdar, dealing daily with the perfomance of Facebbook pages and Facebook ads. Checklist “Is your Facebook page optimally positioned” to download (in tab check lists) *) BITKOM Research GmbH on behalf of Facebook via eprofessional: eprofessional is one of the leading performance agencies in Germany. Founded in 1999 in Hamburg, the company realized Europe-wide success-oriented marketing and sales campaigns in the digital economy. Core competences of the Agency are search engine marketing, search engine optimization, affiliate, display and social media marketing, as well as performance optimization. More than 100 specialists use daily their expertise and their passion for numbers, technology and marketing for the customer optimum advertising effect and to achieve the highest possible ROI. Renowned companies, including Casio, Heine and Vorwerk, rely on the services of eprofessional.