In the coming winter semester, the Hochschule Fresenius at the sites in Cologne and Hamburg offers the new master degree in corporate communication. Cologne/Hamburg. Facebook and Twitter, LOHAS and performer, the people and their media change rapidly. Companies and organizations must adapt to these changes and learn to communicate differently. In the new master degree in corporate communication of the Hochschule Fresenius, examines the sociological, psychological and scientific communication fundamentals of communication of companies and organizations and practical applications. Important topics are the conception of cross-media campaigns, the globalised brand communication and research of communication effects with traditional and new media. Optional focus modules offer an intensive and practical employment with social media, crisis or live communication, Public Relations or public affairs. Central master competencies in the areas of decision theory, business ethics, organizational management, and digital media handled in composite modules.
The master in corporate communication starts in winter 2013/14 in Cologne and Hamburg, and currently undergoing accreditation. 120 ECTS in six Verbund and nine specific modules, as well as at least four focus modules can be purchased in four semesters. Prof. Dr. Jan Rommerskirchen gives more information about the masters course and its requirements under. Heard about the Hochschule Fresenius Hochschule Fresenius with about 8,000 students and vocational technical students to the largest and most prestigious private universities in Germany. approved founded and since 1971 as a State-owned University of applied sciences in privately acknowledged 1848 as Chemisches Laboratorium Fresenius’, the Hochschule Fresenius today maintains offices in Cologne, Hamburg, Munich, Idstein, Frankfurt, Ludwigsburg and the study centres in Dusseldorf and Zwickau. 2010 institutional accreditation was carried out by the Science Council. In the departments of chemistry & biology, health & society, business & media as well as design training, study and training programmes can be perceived here. The four departments with their seven schools offer also in-service courses in addition to Bachelor’s and master’s programmes in full time.