TBWAWIEN is the Eastern professional”of the TBWA network and some of the most important – from Vienna for over 20 years in the CEE region acting – customers. A new open source tool helps, TBWAWIEN is the Eastern professional”of the TBWA network and some of the most important – from Vienna for over 20 years in the CEE region acting – customers. A new open source tool helps to implement campaigns quickly and without duplication. “”, We wanted it out of the traditional file server “, explains Christoph Rossler, head of the TBWAWIEN, IT, rather than we wanted to see better space and storage of knowledge, of equal knowledge for all.” “With my brain”, so the name of the solution developed by metamagix, all the information available comprehensively and in a uniform presentation and naming scheme. “Print and media files, scripts and presentations are using, my brain” recorded. This an overview should be every country with what was already developed or produced in other countries.
This eliminates duplication of effort, the efficiency. The automated naming scheme with uniform data structure, whereby each once captured file is placed correctly, clearly and quickly locate is elemental. The files are about brands, products, campaigns, countries and categories can be displayed. The user can define folder also for which she new content to be alerted and assemble a shopping cart from files and zipped download. “”, My brain “Alfresco is based on the open document management system,” metamagix implemented by the Vienna software developers. TBWAWIEN and metamagix opted for the Java-based open source system, Alfresco”, because it is well extensible and customizable with the appropriate know-how – and access to the document management system as in a normal drive. “, Our task was to adapt a good open source software to the organizational needs and the design claims of an international agency”, DI Martin Gilly, computer scientist explains how to do this and managing partner of metamagix.