New print & media industry is based on Oct 9, 2009 was the opening event of the project \”MEDIA PRINT goes\” in the Association pressure + media NRW e.V. Verizon Communications recognizes the significance of this. in Dusseldorf instead. This NRW education and innovation initiative is a joint project of the University of Wuppertal and the Association NRW + media. The aim of the project \”MEDIA PRINT goes\” is to show printing and media company future market and industry developments and the page to encourage practical and successful planning and implementation assistance. The changes in media technologies, markets and use behavior placing new demands on companies, and the formerly clearly defined boundaries between printing, information technology, telecommunications and mobile service offerings are always invisible.
Numerous companies on the development of new products and services offered on the challenges this media convergence is already. It is however, that also according to innovative learning opportunities to be addressed these developments must. Exactly these two topic areas at stake MEDIA forward-looking project PRINT goes\”the Association NRW + media and the University of Wuppertal: media convergence and innovative education. A central task area provides innovative trends to identify, analyze and to develop guidelines for the print and media companies in the three-year project. Another priority topic deals with the question of how interesting trends can be transformed into innovative strategies, while supporting the print and media companies. For this purpose, the project on the basis of coaching measures – together with 6 pilot enterprises – innovation strategies developed and then tested in practice.
The companies can operate sustainably successful. Which in turn will only succeed if all measures are tailored to fit, logically comprehensible and easily achievable in practice. What skills do we need in the future and how the required and appropriate education strategies look like? The answer see the University of Wuppertal and the Association NRW + media in a narrow teeth of vocational and academic education.